TOYOBO Group's Corporate Philosophy: "Jun-Ri-Soku-Yu"

On April 13, 1921, TOYOBO's founder Eiichi Shibusawa (then 81 years old), gave an hour-long lecture at the company headquarters. He spoke of morality, ethics, and the history of the spinning industry, after which he wrote out his personal motto in Japanese calligraphy: "Jun-Ri-Soku-Yu" (pictured above).
This phrase comes from the Northern Song Dynasty Confucian scholar Cheng Yi, and is generally interpreted as "Focus on what must be done and prosper." However, Shibusawa Eiichi, whose Theory of Moral and Economic Unity was well-known, was more likely to interpret this phrase as more positive and proactive: "Adhering to reason leads to prosperity."
Shibusawa sent this message to us, that by eschewing what is selfish or morally objectionable, and by actively doing what is just and ethically sound can grow our business and enrich the world.
His vision of "Jun-Ri-Soku-Yu" has transcended time and has come to live on as our guiding corporate philosophy.

Corporate Philosophy System TOYOBO PVV^s

In 2019, TOYOBO officially systematized the TOYOBO Group philosophy of "Jun-Ri-Soku-Yu", as a reflection of the coming era.
"Jun-Ri-Soku-Yu" serves the base of the Principle (P) of our PVVs, with our Vision (V) to be a company that achieves prosperity through focusing on what must be done. To TOYOBO, this means not only providing materials, but creating new value through ingenuity and fresh ideas, which we use to provide solutions that serve the ultimate value chain: one that includes not just our customers, but the planet and all its people. To realize this Vision, we have established as our daily code of conduct the "TOYOBO Spirit - 9 Commitments," derived from our philosophy and guiding Value (V) of "Change," which take the shape of three pillars: "Challenge," "Reliability" and "Collaboration."
We've established our TOYOBO PVVs as the foundation upon which we work tirelessly to enrich society and continue to evolve as a company.