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140th Anniversary

New Corporate Logo and


About Designer Taku Satoh

Satoh completed his bachelor's and master’s degree at Tokyo University of the Arts, graduating in 1981. After working for Dentsu, Inc., he established Taku Satoh Design Office (now TSDO Inc.) in 1984. His experience focuses on product and facility branding to create Corporate Identity, and spans product development ("Nikka Pure Malt"), package design ("Lotte Xylitol Gum," "Meiji Oishii Milk"), graphic design ("PLEATS PLEASE ISSEY MIYAKE"), and logo design ("21st Century Museum of Contemporary Art, Kanazawa," "National Museum of Nature and Science, Tokyo"). He is also instrumental in well-known design-focused national broadcast programming, including NHK E-TV's "Nihongo de Asobo (Let's Play in Japanese)" (art direction), "Design Ah!" (general direction), and "21_21 DESIGN Sight" (director). His exhibitions include "Water," "Jomonjin Exhibition," "Design Anatomy" and "Design Ah! Exhibition." His publications include "Sosuru Shikou" (Shinchosha).

Comments from Taku Satoh

This logo does not have an enclosing line around the lettermark. It is utterly open to show this is a company that is ever more open to the outside world. I designed the fonts to secure an image of universality, not limited just to TOYOBO's textile work, that will not become outdated as times change.
I also incorporated the Earth’s outline as seen from space into the logo. In other words, the TOYOBO logo serves as a window for looking at the Earth from space. It embodies Toyobo’s overall vision and its determination to push ahead with various business operations in harmony with the environment of our planet.


To reflect the concept of the new corporate logo, we created a monument also designed by Taku Satoh.
The round shape represents the "TOYOBO WINDOW," open to society and a bridge between people. We hope that all those who pass the Window can sense the significance of TOYOBO's mission to help solve problems for people and the earth and make lasting changes for the future.

Documentary of TOYOBO WINDOW (Japanese version only)