Brand Slogan
We commissioned Mr. Kinya Okamoto, one of Japan’s leading copywriters, to develop this slogan.
Our thinking behind the slogan
“Dedicated to Life and the Planet” expresses Toyobo’s commitment to continuously and sincerely tackling social issues, drawing on our proprietary materials and technologies cultivated over many years, our DNA of flexibility and transformation, and our unwavering integrity.
It also reflects our stance as a company that continually creates value for the future by redefining our long-cherished corporate philosophy, “Jun-Ri-Soku-Yu” (Adhering to reason leads to prosperity), which means enriching society by doing what must be done, in a way that matches our times.
*Value Creation Story
- Under the principle of “Jun-Ri-Soku-Yu” (Adhering to reason leads to prosperity),
- we will continue helping to solve social issues through a corporate culture defined by our DNA of flexibility and transformation, perseverance, and sincerity, underpinned by our core technologies: Polymer and Biotechnology.
- By optimizing a diverse range of materials to achieve target performance through co-creation with customers and collaboration with partners, we create customers value and sustainable prosperity for people and the planet.
In so doing, we also continue to seek growth and development of our people and the Group.
■Profile of Mr. Kinya Okamoto
Born in 1969, Mr. Okamoto has been a copywriter since 1994. He established okakin inc. in 2010. He has been involved in numerous campaigns for leading companies such as Suntory, Honda, Mizkan, and JT, and has received many prestigious advertising awards. His representative works include “Bringing Flavor to Life” (Mizkan Group corporate slogan) and “Pay attention and you can change your manners” (JT advertising copy).